It was a fast-paced, highly seasonal environment, where campaigns needed to respond quickly to school holidays, Christmas events, special offers, local activities, and changing customer priorities. I wrote and edited content for websites, social media, print advertising, editorials, brochures, posters, video, and press campaigns, as well as helping to plan and deliver wider marketing activity.

One of the most interesting parts of the role was working with three very different audiences:

• Holiday marketing: about creating excitement, encouraging bookings, and capturing the feeling of getting away.

• Holiday home marketing: about luxury, exciting lifestyle perks like swimming pools, spas and restaurants, spontaneous travel, and having a true home-away-from-home.

• Residential home marketing: about downsizing, enjoying a close-knit community, and having a comfortable base near family and friends.

The role developed my ability to write quickly, clearly, and persuasively across multiple channels, while maintaining a consistent brand voice and adapting the message for vastly different audiences.

I also line-managed a Social Media & Marketing Assistant.